Welcome to the Best of B2B

In partnership with

A B2B newsletter about B2B newsletters

Newsletters are becoming the new homepage. Premium newsletters have significantly higher engagement and clickthrough rates, outperforming social media and email campaigns.

That is, if they’re highly curated, deeply reported, and well-written. We started this newsletter about newsletters to understand what the best publications in B2B are doing, and empower you with the insights, tactics and tips you need to replicate their success.

Let’s dive in.

—Stuart Grudgings & Phat X. Chiem, Publishers

Insights & strategies from around the web

🤝 What’s changing in B2B marketing in 2025? Everything: It’s not only about generating leads. It’s about driving deeper connections with your prospects. Here are nine trends that will shape B2B marketing this year—and what you can do to stay ahead of the curve. [MarketingProfs]

💼 The 2025 State of Marketing Report: HubSpot’s annual report reveals that marketing is changing at lightning speed, with AI leading the charge. Find the trends, tools & strategies you need to future proof your marketing strategy. [HubSpot]

🎯 6 B2B paid media platforms to consider in 2025: Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms. At least one of these will surprise you. [MarTech]

Newsletter we’re loving

• Title: NRF SmartBrief

• Produced by: National Retail Federation

• Industry: Retail

• Frequency: Daily

• Subscribe here

Why we love it: The National Retail Federation is the world’s largest retail trade association, and calls itself “the voice of retail.” The NRF is indeed one of the most active voices in the industry, and is a widely quoted authority on retail trends.

If you’re an executive working in retail, subscribing to the NRF’s SmartBrief newsletter is simply a requirement. What makes it a daily must-read? Pulling from top pubs like Business of Fashion, Modern Retail, WSJ and Bloomberg, the newsletter conveniently curates the most relevant news in retail every day, with well-written synopses that don’t require you to read the full article.

Each issue leads off with a top story, and also includes retail trends, technology and marketing news, and headline briefs. There’s always a featured job listing, and a thought-provoking quote at the end.

All together, it’s a highly relevant, scannable summary of what you need to know everyday to stay on top of the retail industry. Although it doesn’t offer much in the way of original content, it’s an excellent example of a curated industry news sheet. It’s not just a collection of NRF press releases, which would be useful to no one except maybe the NRF CMO 😆 

If you’re already a subscriber to NRF SmartBrief, tell us what you think about it by replying to this newsletter.

A word from our sponsor

From the Ink Media Insights Blog

B2B newsletters have become one of the most critical tools for nurturing business leads. And those that actually deliver value by informing, helping and engaging readers are emerging as the new gold standard for building brands and gaining customers.

Here’s why newsletters are so powerful for lead nurturing and how businesses can maximize their effectiveness.

Tools, tactics & trends

👩‍🦰 51% of Gen Z women prefer TikTok—not Google—for search [Search Engine Land]

🎯 Brand building has never been more important in B2B marketing, research reveals [Marketing Week]

🤖 How TikTok's generative AI features impact B2B marketing strategies [MarketingProfs]

📈 13 trends in digital marketing you should know right now [Search Engine Land]

The ONE chart you should know

B2B marketers are doubling down on AI and social media in 2025. [eMarketer]

Get in touch: We’d love your feedback 🧠 

We want to make this newsletter as useful, actionable and insightful as possible, because we know your time is valuable. Let us know how we can improve—just reply to this email!